For the latest instalment, IBM conducted a survey of over 1,400 decision makers and returned again to the success of a group of organizations they call Pacesetters, defined as companies that have successfully gained a competitive advantage from the early adoption of these technologies.
The results of the latest study show Pacesetters are still enjoying a competitive edge despite the mainstreaming of big data & analytics, cloud, mobile, and social since the initial study in 2012. So what is it that sets Pacesetters apart? The IBM team found three common approaches among these forward thinking organizations:
- Partnering is in their DNA
- Analytics is their fuel
- Integration is their breakaway move
Since Aptitude Software resides in the big data space, it was interesting to read more about points two and three.
Analytics is their fuel:
For our CFO readers, a large number of whom are still relying on spreadsheets to manage data and conduct analysis, this may still be a sticking point. While Pacesetters are turning into insight-driven enterprises, plenty of organizations have trouble integrating the vast amount of data spread through their organizations. Prioritize building that foundational data repository for finance. Once that accurate, integrated, accounting quality and detailed view is established, analysis becomes much easier.
Integration is their breakaway move
According to IBM, Pacesetters are Pacesetters are four to seven times more likely to integrate these technologies to deliver more value to the organization. Leveraging social, unstructured data for example can add a different dimension to data analysis. Looked at from another angle, finding ways to integrate legacy systems with new investments can ensure you get value out of your entire IT architecture.
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